Larry Keaton, franchise owner of the North Myrtle Beach, South Carolina store, has become a household name in the Batteries Plus Bulbs world. Recently recognized as “New Franchise Owner of the Year” at the national convention, Larry is enjoying his store’s early success. But after meeting with veteran owners and managers, he recognizes that the opportunity is just beginning and a personal touch will make the difference.
Keaton started the business just one year ago on March 1, 2014. Having lived in nearby Little River, it was an easy decision to start the business in North Myrtle Beach. It’s only a fifteen minute drive from his home, and the town is a prime spot for outdoor activities: from golf carts to jet skis, locals are always in need of different types of batteries.
I personally like to give people my cell phone number. I think this strengthens the store to business relationship, when we ensure our customers can easily get a hold of us for any of their needs.
While he was familiar with the Batteries Plus Bulbs business model and diverse service offerings, he now has truly been able to see the whole spectrum of what the company can do and find his own niche when it comes to ensuring his store’s success. “Every store owner has a different MO; a different tactic that they use to get the job done and make the store the best it can be,” Keaton said. “For me, that’s selling to businesses. I make sure the businesses I work with have one point of contact. I personally like to give people my cell phone number. I think this strengthens the store to business relationship, when we ensure our customers can easily get a hold of us for any of their needs.”
The businesses that work with Larry get everything from the batteries that go into hands-free soap dispensers, electronic faucets and keyless entry systems, to the lights that go into emergency exit signs, hotel guest room fixtures, parking lot lights, ceiling lights and vehicle lights, among other applications. In addition to these must-have products, he also provides training to help educate business owners on the value of switching to energy efficient lighting, as well as working directly with businesses to rebuild specialized battery packs.
Larry is enjoying the relationships he has built with the other local business owners of North Myrtle Beach. Instead of having a separate sales team to handle outside sales, Keaton personally makes calls to local businesses. His team is building on their successful first year by focusing on personalized service for every customer, both retail and commercial.
I am proud of what our team has been able to accomplish thus far.
With a full complement of batteries, chargers, light bulbs, and lamps, unmatched services including iPhone repair, battery installation, and recycling, along with the personal touch of Larry and his team, Batteries Plus Bulbs of North Myrtle Beach has a clear path for the future.
Batteries Plus Bulbs, founded in 1988 and headquartered in Hartland, WI, is a leading omni-channel retailer of batteries, light bulbs and smartphone repair services for the direct-to-consumer and commercial channels.Through a nationwide network of stores, the Company offers a differentiated value proposition of unrivaled product selection, in-stock availability and customer service.
Batteries Plus Bulbs is owned by Freeman Spogli, a private equity firm based in Los Angeles and New York City. To learn more about one of Forbes® Top 10 Best Franchises in America for the past three years, visit Batteries Plus Bulbs Franchise