In recent years, the city of Williston, North Dakota experienced rapid growth and an increase in population as people flocked to what was known as “America’s Boomtown.” As a result of the North Dakota oil boom, the city turned into what some would call an economic beacon.
However, within the last year, North Dakota has been challenged with the effects of a slowing oil industry in the area, creating shifts in population and economic uncertainty. But the community has its bright spots, bolstered by residents and businesses that continue to flourish thanks to their resiliency.
The dynamic duo in Williston have focused on serving customers and remaining an on-demand resource for local consumers and businesses, following a proven strategy:
Their store has the right depth and breadth of inventory assortment for the market it serves so that it will adequately meet all customer needs – supported by an established supply chain and logistics program from the franchisor.
For Chuck and Clint, it’s about more than just selling a product to a customer. It’s important to engage with consumers: “we pride ourselves in offering in-depth product category expertise on all the products we sell so customers are never left in the dark about what to buy.” Online training and product information is consistently provided by Batteries Plus Bulbs to improve industry knowledge, recognize trends, and provide personalized service.
Technology is constantly evolving; the business model remains relevant because the Geisens are able to offer new products to customers. For example, the incandescent phase out meant that it was necessary for us to introduce new LED bulb options as the lighting market became more complex for consumers. The franchisor has research and category teams to keep them ahead of the curve with new and relevant products.
Chuck and Clint recognize that they must work together, as more than father and son, but as partners to make their business succeed. They also trust Batteries Plus Bulbs to help them reach their goals as entrepreneurs.
As Williston continues to evolve, Chuck and Clint are prepared to meet any challenge. Their resilient attitude, along with their dedication to the community and each other, provides a positive outlook for the success of their Batteries Plus Bulbs store in the face of any economic challenges.
Happy Father’s Day to Chuck and to all of the Batteries Plus Bulbs Dads, who show dedication to their families, and customers, every day.
To learn more about franchising opportunities with Batteries Plus Bulbs, please visit our Franchise site.
To locate your nearest Batteries Plus Bulbs location, please visit our Store Locator.
Batteries Plus Bulbs, founded in 1988 and headquartered in Hartland, WI, is a leading omni-channel retailer of batteries, light bulbs and smartphone repair services for the direct-to-consumer and commercial channels.Through a nationwide network of stores, the Company offers a differentiated value proposition of unrivaled product selection, in-stock availability and customer service.
Batteries Plus Bulbs is owned by Freeman Spogli, a private equity firm based in Los Angeles and New York City. To learn more about one of Forbes® Top 10 Best Franchises in America for the past three years, visit Batteries Plus Bulbs Franchise