While trading in an existing smartphone for the newest, most buzzed about version by Apple or Samsung became a burgeoning trend in the last few years, recent studies show that 2016 may be the year consumers finally feel satisfied with their current device. Just last month Apple reported its first quarterly iPhone sales drop since 2003. Another study by research firm Strategy Analytics reported worldwide smartphone sales have declined year-over-year from Q1 2015 to Q1 2016, suggesting a change in consumer purchasing behavior.
The question remains as to what is causing the slow-down in smartphone sales—is it due to a lack of innovation in newer smartphone models? Are consumers gravitating away from premium phones due to economic factors? Or are customers just happy with their existing phones and want to keep them longer? Batteries Plus Bulbs has seen evidence of all three.
With over a half million device repairs in the last two years in our store locations across the country, we have seen many customers come in to repair broken cell phone screens, replace batteries and address other damage as their first option, instead of turning to purchase a new phone completely. In the last year, we discovered that 61.4 percent of iPhone owners didn’t even know their battery could be replaced, perhaps the trend in becoming more “smart” about our devices is indicative of the declining sales growth in the mobile device market. Some of the benefits to repairing a smartphone over trading it in for a new one include saving on costs, as well as being more environmentally friendly—and consumers are quickly realizing this.
For those of you looking to keep your existing smartphones going, head to your local Batteries Plus Bulbs for quality replacement batteries or to get any damage repaired.
Save money and your favorite device
We repair broken Apple® devices, including iPads®, iPhones® and iPods®, most Samsung® devices and many more. Plus, we have screen protectors for cell phones and tablets.
In-store services include (among others):
• Cracked Screen Replacement
• Button Replacement
• Camera Repair
• Charge-port Repair
• Headphone-jack Repair
• Speaker Repair
• Battery Installation
• Screen Protector Installation
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Batteries Plus Bulbs, founded in 1988 and headquartered in Hartland, WI, is a leading omni-channel retailer of batteries, light bulbs and smartphone repair services for the direct-to-consumer and commercial channels.Through a nationwide network of stores, the Company offers a differentiated value proposition of unrivaled product selection, in-stock availability and customer service.
Batteries Plus Bulbs is owned by Freeman Spogli, a private equity firm based in Los Angeles and New York City. To learn more about one of Forbes® Top 10 Best Franchises in America for the past three years, visit Batteries Plus Bulbs Franchise