Mike Criego is no stranger to a good challenge. In fact, he welcomes it. It is what drives him, keeps him focused and fulfills his mind and body. Originally hired by his dad, Bill, twelve years ago, Criego is now co-owner of 12 Batteries Plus Bulbs franchise locations in Minnesota and manages the day-to-day operations for all of them. Each day presents a series of obstacles and ultimately he is tasked to find a way to overcome them. It’s not such a stretch, then, for him to gravitate to a hobby based on rigorous year-round training and endurance competition. Criego is an avid cyclist, and he uses this as a needed release to maintain vigilant equilibrium in his life. Since 2000, he has been competing in triathlons, Ironman competitions, and numerous grueling bike races all over the world. “Being a Batteries Plus Bulbs franchisee has been great; it’s a very good business to be in. However, as a business owner, when the responsibility and pressure begins to mount on a daily basis, if you don’t have a way to release it, at some point it will end up coming out sideways. I feel like training helps me avoid that and keeps me refreshed.” Having competed in athletics growing up, it wasn’t until Criego got into his 30s that he started pursuing these extreme physical activities. After golfing for years, he decided he wanted to pursue something that directly correlated hard work with getting better at something, which wasn’t necessarily the case for him on the golf course. Being extremely goal-driven, in both business and his personal life, this was a natural transition for Criego. Now, for the last four years, he and a handful of his friends and fellow cyclists all train together and compete as a Batteries Plus Bulbs sponsored team. “I probably enjoy training with my buddies more than the actual races; hanging out and pushing each other to do better. The competitions end up being the culmination of all the hard work, and they represent the goals that I need to focus on to keep me going.” Between 2012 and 2013, Criego and a few of his teammates experienced some awesome, yet taxing, competitions. They began by racing 100 miles per day for 9 straight days across the Continental Divide Trail, from Grand Teton National Park to Glacier National Park. Four months later, they performed a 3-day race through the jungle in Costa Rica, and in February of 2013, they raced 350 miles across the snowy Iditarod trails in Alaska. However, these harrowing and profound experiences don’t come without some serious risks. For example, after being bit by a mosquito in Costa Rica, Criego contracted Dengue Fever and was hospitalized for three days upon returning home. And, while competing in the
Save money and your favorite device
We repair broken Apple® devices, including iPads®, iPhones® and iPods®, most Samsung® devices and many more. Plus, we have screen protectors for cell phones and tablets.
In-store services include (among others):
• Cracked Screen Replacement
• Button Replacement
• Camera Repair
• Charge-port Repair
• Headphone-jack Repair
• Speaker Repair
• Battery Installation
• Screen Protector Installation
In honor of the great Stephen Hawking and his groundbreaking...
The holidays are upon us and that means a lot of food,...
Road trips are the quintessential American vacation....
When Dr. Egon Spengler infamously cautioned his fellow...
Photography’s history is rooted in the constant endeavor...
Batteries Plus Bulbs, founded in 1988 and headquartered in Hartland, WI, is a leading omni-channel retailer of batteries, light bulbs and smartphone repair services for the direct-to-consumer and commercial channels.Through a nationwide network of stores, the Company offers a differentiated value proposition of unrivaled product selection, in-stock availability and customer service.
Batteries Plus Bulbs is owned by Freeman Spogli, a private equity firm based in Los Angeles and New York City. To learn more about one of Forbes® Top 10 Best Franchises in America for the past three years, visit Batteries Plus Bulbs Franchise